Matilda & Magibles Join Forces!!!


We have some very exciting news that we would love to share with you all! Creative Nature have partnered up with Roald Dahl’s Matilda the Musical!

Then new film is a musical version of his famous story Matilda. The film stars Emma Thompson as Miss Trunchbull, Alisha Weir as Matilda and Lashana Lynch as Miss Honey. The film will be available to watch in cinemas on 25th November 2022.

It tells the story of a bright young girl Matilda Wormwood who is born to two inadequate parents and has an unhappy life. She also attends a school where the headteacher is a terrible bully who makes a misery of children’s lives. However, Matilda has a secret – she has an incredible mind– and she uses this to protect herself and her friends from the tyrants in her life.

Julianne had to pitch for this opportunity, and she got through the first round, into the second round and hey presto! Here we are!

Roald Dahl’s imagination has inspired millions around the world, and Creative Nature are coinciding this partnership with a reimagining of their popular Gnawbles range, launching Magibles in its place. We are super proud to be the first top 14 allergen free product partner with a film like this.

Why Magibles? Because our Gnawbles are magic! Our Cheeky Choc Hazelnot flavour are particularly magical, because they have an incredible nutty taste without including one single nut in their production. And they have won many awards for being the nuttiest tasting snacks with no nuts!!!

As part of the partnership promotion, Creative Nature will have Matilda branding on their Magibles, plus there is going to be a fantastic competition to WIN A TRIP TO NEW YORK CITY. (Only relevant to Magibles and Berry Blend and Oh Wow Cacao Oatie Snack Bars, no other CN products).

AND EVEN MORE EXCITING – YOU CAN ENTER A COMPETITION WITH US, SPONSORED BY SONY, TO GO TO NEW YORK!!

All you have to do is – look out for the Matilda branded Magibles and scan the QR code that can be found of the back of the products. Follow the instructions and you, your partner and up to two children could be heading off to the Big Apple.

In total there will be 30 Creative Nature goodies bags to be won, and one overall winner will win this once-in-a-lifetime prize.

It means a holiday for 2 adults and 2 under-16s:

  • Airfare: Return flights from London to New York City, USA
  • Transfers: Return airport transfers in New York City
  • Accommodation: 3 nights’ hotel accommodation in New York City

Matilda inspired Recording Experience at Top Studio: Visit a professional recording studio and belt out your favourite song from the movie! (Allow 2.5 hours) Includes:

  • State-of-the-art recording studio
  • Professional mixing, mastering and finalising
  • Three personalized CDs

New York Library Tour (Allow 1 hour)

Toy Store Shopping Spree: Includes 1× $200 gift card to share

Travel Insurance

Winner Management from Element

Travel prizes in UK & abroad protected- Element London ATOL 10207 /ABTA Y2441

We’ll be sharing more information about the competition on our social media platforms and on our website, so be prepared to win that trip!





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